Not all websites are created equal. When designing or redesigning yours, it is critical that you have a plan in place before starting. You need to answer questions like:
- What is our Brand?
- What are our business goals for the site?
- What are the differentiated groups, or personas that will be visiting our site?
- Will our site define who we are and what we do in the first 5-10 seconds?
- What is our single most important value proposition and what makes us different?
- Are there trust indicators and will the user see others like them as customers/clients?
- What are the next steps when a user visits the site?
- What is the main call to action? Are there secondary call to actions?
- Are we collecting all of the data we need from the visits we do get?