Social media marketing (SMM)
is a tool that allows advertisers to build brand awareness via conversations with existing and prospective clients. It is different from Paid Search (PPC). Done correctly, it encourages readers to share information with their social networks. Families. Friends. Coworkers. It’s the new word of mouth – and does much more than simply project marketing influence.
SMM collects important demographic and consumer data. All based on interactions occurring across various social platforms. Like Twitter, Facebook, YouTube, LinkedIn, Flikr, Yelp and the hundreds of others gaining popularity each day. When doing a Website Design & Development, SMM must be considered.