Search engine optimization (SEO)
is the process of improving the visibility of a website or a Web page in search engines via natural, organic or unpaid methods as apposed to Paid Search. Such methods include, but are not limited to, linking to and from other relevant websites and pages. And editing the website’s content and HTML source code. All for one reason. To make it the most relevant it can possibly be – according to each search engine’s unique, unpublished relevancy algorithm.
Okay, here’s one thing to remember. Because effective SEO may require changes to your HTML source code, SEO tactics should be brought into website design and development from the beginning. That way you can optimize your blogs, shopping carts, images, videos and other Web page elements for maximum exposure.