Paid Search

Paid Search2017-08-16T13:06:52-06:00

Paid search, or pay-per-click (PPC)

is how you improve the visibility of a website or Web page in search engines – by posting ads along the top and right-hand side of search results pages. Paid search or PPC is very different from Search Engine Optimization (SEO). The visibility of your ad depends on its relevance to the ad campaign/word/phrase used in a search. Bidding for position also plays a key role in where the ad appears on the search results page. Conveniently, the advertiser only pays for his or her ad if someone clicks on it and engages with the website or Web page. Paid search or PPC is about as close as you can get to advertising to someone with a need who is ready to buy. Paid search or PPC is perfectly positioned in the buying funnel. People are looking for you and your service.

What is the goal of paid search or PPC?

Two words: Increased sales. The goal is to reach qualified prospects looking for your products or services by bidding for the top 5 or 6 ad positions (above the fold) on a search engine search results page. According to Nielson, 80.3% of all ads clicked are above the fold.

What are the options?

  • PPC (Pay Per Click) – Google, Bing, Yahoo, 3rd-tier sources, etc.
  • PPC (Social) – Facebook, Twitter, LinkedIn, Instagram, Yelp, etc.
  • CPM (Cost Per Thousand Views) – Multitude of distribution systems

We can help you make sense of all of it. We will discuss your goals with you. Are we marketing B2B, B2C, C2C, or are we looking for brand awareness?


First, we don’t just do paid search/PPC. We do paid search/PPC better. No templates. Ever. Because, let’s face it, you deserve a campaign that’s as unique as your company. And, really, so much more. You need a skilled team researching it. Monitoring it. Analyzing it. Ready to report on it immediately. And make any necessary changes. In real time. Around here, we don’t set it and forget it. Our analysts are up to the minute on PPC results and trends. Not only that, they’re only a phone call away. Formally trained. Industry certified. Highly specialized. Personally yours. No outsourcing or offshore campaign management.

Second, we are certified to handle paid search. Certified by Google, Microsoft, DoubleClick and more. We believe in knowing the right way and testing ourselves before we work for you.

At the end of the day it’s about results. Leads that turn into acquisitions. True ROI. Contact Us Today to find out more and how you can receive your Free PPC Audit!