Email Marketing

Email Marketing2017-08-16T13:06:52-06:00

What is Email Marketing?

Email Marketing, as apposed to other online marketing like Pay Per Click (PPC) is a form of direct marketing that sends electronic messages to a targeted audience – current clients, previous clients and new clients. Anyone with potential to buy your product. It’s a channel to increase repeat business with loyal customers by triggering incremental spend – through limited time sales. Plus, reengage prospects you have lost through attrition. Bring them back into your purchasing funnel. And, all the while, communicating cost-effectively. Email Marketing when done right, can be one of the most cost effective ways of generating business.

What is the goal?

Reach substantial numbers of existing or prospective clients – leveraging content targeted specifically to them with Email Marketing. Increase loyalty. Spur repeat business. Maximize awareness. Create brand enthusiasts. Remarket to leads that didn’t initially convert.

Advantages

  • Immediacy reduces the delay in communications
  • Ability to track and exact ROI
  • Email Marketing is significantly cheaper and faster than direct mail
  • Email Marketing can reach vast numbers of subscribers that have opted in
  • Almost half of American Internet users check their email daily
  • Ability to market to those that have already shown an interest in your product or have already purchased from you

Disadvantages

  • Delivery can be a challenge due to filters and bad email addresses
  • Significant financial penalties for Email Marketing that is done wrong CAN-SPAM Act of 2003

Why MARQUEDIA?

We take the time to understand the audiences you’re targeting and how Email Marketing can work. Different thoughts resonate with different people. All the while maintaining the integrity of your brand. We’ll highlight products and services. Feature client or consumer case studies. Talk industry trends. Plus, at the same, gain online presence through your blog and social media. Exponentially.

In addition we have the experience and resources to do you program right. Why would you want to spend your time researching all the guidelines and developing email list when we are here to help. Give us a call or fill out a form and how one of our experts contact you.